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2017 year in review: Campaigns of the year Marketing Week.
Back in May, Marks Spencer was keen to talk up the radical nature of its new Spend It Well brand positioning. The first major work from new agency Grey London, the campaign aimed for something more aspirational than its previous advertising by bringing together its food and clothing iconography for the first time. The TV ad showed female characters of all ages, focusing on life-defining events such as experiencing music festivals and bad first jobs, while talking up the role MS plays continuously throughout all life stages. Spend It Well is all about radically empowering our customers to say no to the ordinary, so they can say yes to the best, said Patrick Bousquet-Chavanne, the retailers executive director of customer, marketing and MS.com.
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The Best Digital Marketing Campaigns of 2017.
The best digital marketing campaigns of 2017. Roughly a 4 minute read by Kate. 22nd December 2017. Were pretty proud of our work at Engage, but every so often a campaign comes along that gives us a damn, wish wed made that moment.
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The 25 Best Ads of 2017 So Far Adweek.
Agency: David Miami. Its been a strong year for Burger King advertising, and this was its most audacious gambit a TV spot that intentionally got peoples Google Home devices to unexpectedly start yapping about the Whopper. But BK was thrilled with the one-time stunt, which was a major PR coup. Burger King, Burning Stores. Agency: David Miami. BK also produced one of the best print campaigns of the year, with its Burning Stores ads showing real photos of actual BK locations on fire.
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7 of the Most Impactful Digital Campaigns of 2017. So Far Online Digital Marketing Courses.
With 65% of marketers citing their biggest challenge as generating traffic and leads according to HubSpots recent State of Inbound Report, a great digital campaign can both capture the imagination of an audience and drive engagement. From politics to alcohol, non-profit to fashion, lets examine what strategies lie behind the most impactful digital campaigns of 2017 so far. 1 Politics New York Times. This stark, copy-led campaign was multi-platform, appearing on TV, in print, outdoor, on social and in direct email marketing. A reaction to the fake news phenomenon, the Trump presidency and his administrations adherence to alternative facts, the campaign tackles head-on the widespread sense of eroding faith in knowing the truth. The commercial flashes through a series of statements that start with The truth is including one thats a direct reference to President Trump himself: The truth is the media is dishonest. The New York Times aired their punchy TV ad in a 30-second advertising slot during the Academy Awards in February, targeting a liberal audience that would be receptive to their messaging.
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30 Brands With the Best Digital Marketing Campaigns.
Click here to download it for free right now! Best Examples of Online Marketing Campaigns. Zappos, a leader in shoe e-commerce, sets the gold standard for online customer care. In fact, their CEO, Tony Hsieh, wrote the book on it.
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The Best Social Media Marketing Campaigns of 2017 So Far TINT Blog.
Jose Angelo Gallegos July 14, 2017 8 MINUTE READ Marketing. The time has come to rank the best social campaigns of 2017 so far. With so many new technologies popping up every day, weve put together a list of campaigns that have made an impact both offline and online, as well as ones that cover a whole range of industries.
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Top 10 Influential Social Media Marketing Campaigns of 2017.
In addition to these advertising feats of strength, youll notice a continued focus to promote social causes on social media platforms. Some of these campaigns were true grass-root movements, while others were driven by companies. But enough with the introduction.
Top 10 Marketing Campaigns of 2017 Brandwatch. Brandwatch.
Chosen by Natalie Kate Stewart, our Head of Content and Social. In April 2017 we saw two advertising campaigns with similar concepts at heart but one was pulled after just 24 hours, whilst the other saw world-wide acclaim. These were Pepsi and Heinekens campaigns, showcasing people from different walks of life coming together in a spirit of harmony. Lets not talk about Pepsis ill-judged, tone-deaf effort here weve covered it elsewhere on the blog but instead lets celebrate what I think is one of the best campaigns of the year, Heinekens Worlds Apart.
Dissecting the Best Digital Advertising Campaigns of 2017 Perion.
Earn Fans, not Flames, with these Online Ad Techniques November 20, 2017. By the Numbers: Online Ad Glossary for Power Users November 7, 2017. Dissecting the Best Digital Advertising Campaigns of 2017 October 26, 2017. 8 Types of Online Advertising You Need to Know.

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